I can't get Number of Searches in Rank Tracker

In any paid version of Rank Tracker, by default, SEO/PPC Data is being checked through our dedicated Keyword Index with no necessity to connect an account. In the Free version though, you'll have to connect your personal Google Ads account to harvest the data from it.

• If you're using the Free version, consider getting a license key for the app, or make sure to connect your Google Ads account properly (check the I cannot connect my Google Ads account paragraph)
• If you're a Pro/Enterprise user, go to Preferences > SEO/PPC Data and make sure that SEO PowerSuite Keyword Index is set as the data source there:
  
  
  If you're still seeing a prompt to connect an account, or the check fails, let us have a look at your project.

Check these recommendations about integrating your Google Ads account with Rank Tracker.

• Try reconnecting the account to the project anew, following the steps from the I cannot connect my Google Ads account paragraph carefully
• Make sure you miss no Google's verification steps upon connecting the account
• Select the keywords and try updating SEO/PPC Data anew.

This can be the case if you're using your personal Google Ads account. For free/low-spending accounts, Keyword Planner returns Search Volume ranges (e.g.: "100-1K") instead of the exact numbers.

In Rank Tracker, you can get exact data using SEO PowerSuite Keyword Index as the source for search volume, this can be set up under Preferences> SEO/PPC Data > Ads Source 

The Number of Searches in Rank Tracker is taken from the Search Volume and Forecasts section in Keyword Planner.

• If you're using our SEO PowerSuite Keyword Index / personal Google Ads, the app takes Avg. Monthly Searches, Impressions, and other Forecast data into account to normalize the ranges and provide you with the exact Number of Searches
• If you're using your personal Google Ads account with Forecast disabled, the app gathers the Avg. Monthly Searches as is
  
  

  You may see 0s for the Number of Searches when you're using our SEO PowerSuite Keyword Index / personal Google Ads, and:

  • there's no Avg. Monthly Searches data for the keyword (-) and 0 Impressions
  • the keyword has been excluded from the search as it violates Google Ads' Advertising Policies

  You may see N/A for the Number of Searches when you're using your personal Google Ads account with the Forecast disabled, and:

  • there's no Avg. Monthly Searches data for the keyword (-)
  • the keyword has been excluded from the search as it violates Google Ads' Advertising Policies

  You'll see N/A using any data source if the keyword cannot get validated by Keyword Planner due to formatting issues or unsupported characters:

  
  You may see N/A using your personal Google Ads account with the Forecast enabled. 
  Google has discontinued the forecasting functionality and it's no longer supported. Try disabling the 'Use Forecast for Number of Searches' under Preferences > SEO/PPC Data. 

If that's the case, make sure that:

1. You are looking at the freshly-updated Number of Searches in your Rank Tracker project - it won't be reasonable to compare the results obtained days ago to what you currently see in the Keyword Planner
2. You are looking at the exact same keyword: exact match, not broad, same special characters (e.g. á is not accidentally replaced with ȧ)
3. You are using the exact same Targeting Settings in your Rank Tracker project (under Preferences > SEO/PPC Data) and in the Keyword Planner:

• Location in KP should correspond to the Country set in Rank Tracker
• Language should be set to English (with our Keyword Index) or correspond to the Language set in Rank Tracker (your personal Google Ads)
• Search Networks should be set to Google

4. You're not comparing the data from your paid Google Ads account to the SEO PowerSuite Keyword Index data or the data normalized with the Forecast option: those are calculated differently, and will naturally differ.

Rank Tracker calculates the Number of Searches based on Google's data (no controversial third-party sources), using the Avg Monthly Searches (within the last 12-month period), Impressions, and some other Forecast metrics which provide tendency predictions and take seasonality into account. Rank Tracker is using a private normalization formula to put the data together and come up with the exact numbers.